It’s common knowledge that the digital marketing world is constantly changing so you should update your digital marketing skills to be able to compete. There’s a new technology, and the way customers and clients engage with content online, is almost completely different from just a few years ago.
Therefore, it’s incredibly important to make sure to stay on top of your game by constantly learning and always putting your strategies and tactics to the test, analyzing the data, and seeing what works and what doesn’t so that you can stay ahead.
This is why we’ll be outlining 5 of the most important online marketing skills you need to master to stay on top of your game because what works today may not work tomorrow, and what worked last week might not be working today and so on.
1: Marketing Fundamentals
Digital marketing is just marketing done on the Internet (Online Marketing) and the skill required to market online is online marketing skills. We know, it’s not profound but at the end of the day, that’s really what it is.
This is why it’s really important if you want to succeed with digital marketing to make sure that you’re dedicating and allocating a sufficient amount of time to mastering the basics of marketing, fundamental principles like positioning and differentiation, and all the points around branding and how to build a solid and likeable brand for today’s day and age. and this online marketing skill is important
A digital marketer must understand the basics of marketing and once you’ve spent time learning them and trying to master them, it is going to be a time that was well spent.
This is because marketing is essentially about understanding and leveraging different aspects of human behaviour, and how you can influence the direction and the decisions people make. Despite changes in technology and everything, human behaviour hasn’t changed all that much.
At the end of the day, we’re still just people. This means, by understanding the basics of how people work and how they make buying decisions, you’re going to be able to apply this information this year, next year, or for the next hundred years. so you have to learn marketing fundamentals as an important digital marketing skill
For example, by spending a little bit of time learning about consumer behavior, you’ll probably come across the fact that consumers make buying decisions emotionally, not logically or rationally. Now, this doesn’t mean that you wouldn’t include logical or rational elements, it just means that you want to lead with the emotional aspect first so you can get that buy-in and that conviction before following up with the logical and rational elements of your product or service so you can allow them to justify the decision to themselves and others.
The beauty is that once you understand this one very simple concept, it’s never going to change and it’s going to be able to be applied to all of your future marketing strategies, making them much more effective moving forward. So the importance of this digital marketing skill cannot be overemphasized
When you attend Odigital Digital marketing training and social media advertising Bootcamp, you will learn how the fundamentals of digital marketing and all the essential digital marketing skill to survive the changing digital ecosystem
2: Lead and Conversation Generation
A big element or a big switch that we’ve been seeing lately is a transition from direct response marketing, which is all about generating leads and getting them to take action as soon as possible, to conversation generation, this digital marketing skill is very invaluable as a digital marketer.
At the end of the day, you can generate all the leads you want but what you probably want is the conversations and engagement that are going to lead to bigger and more buying opportunities for your business.
Now, lead generation is still very much alive and is still a very important digital marketing skill every digital marketer must master, but if you want to take your digital marketing to the next level, you’re going to want to focus on the next step which is turning those leads into conversations.
Now, it’s a bit of give-and-take about what you’re willing to sacrifice on the front end and how valuable a lead is compared to a conversation, but what we want to make sure you understand is that when you’re structuring your online marketing campaigns, you want to think a little bit further down the funnel and concentrate not just on generating leads but turning them into conversations.
Over the last couple of years, we’ve been seeing a ton of people flood the scenes with lead generation services and all sorts of different agencies and consultants offering traffic generating and lead generating services like running Facebook or YouTube ads to get leads.
But, where you’ve got an opportunity to shine, whether it’s as an agency or as a business owner or entrepreneur or freelance digital marketing looking to sharpen his/her digital marketing skills, is in thinking further than that and focusing on those conversations because generating traffic isn’t that hard, it just comes down to finding the right people, having the right offer message and making sure it’s irresistible, and then choosing the right media source, whether it’s Facebook, Instagram or YouTube ads for online marketing.
So, traffic is pretty much everywhere but what isn’t everywhere are the digital marketing skills or the ability to take that traffic and convert it into a conversation that gets someone interested in doing business with you.
Now quality Lead Generation and conversation generation are important digital marketing skills for the new generation of digital marketers and when you signup for the Odigital Digital marketing training, you get a 90% discount and you learn all the digital marketing skills you need to excel.