SME’s (Small and Medium-sized Enterprises) have different marketing requirements; either they do it online or offline, or they do both. It is very clear what their specific goals are as well as short and long-term goals – Customer acquisition. Digital marketing strategy, an integrated approach to online marketing, is a key component of every business’s overall...

Technology is constantly evolving, prompting marketers and entrepreneurs to go into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit.  With the way Digital Marketing has gained massive popularity in recent years, it’s no surprise that the need for skilled digital marketing professionals is increasing.  Digital marketing skills...

Digital Marketing is the process of using digital channels and platforms, to market products and services to both consumers and businesses. This type of marketing creates a sense of balance with customers, as you can communicate with them, giving informative results, and educating them about the product or services a company offers. Digital Marketing has...

Businesses have gotten big success with Google Ads (Adwords). Taking that first step looks like an easy choice, and it actually is but many stops short when they see the requirements. You have to bid on keywords, set a budget, create campaigns, and use extensions! If you’re just getting started, you might be terrified of...

Have you been hesitant to start your career in digital marketing? If so, what were your reasons for being hesitant? Starting a career in digital marketing is great because there is always a demand for people who know how to market. When starting a career in the digital marketing landscape, being a part of the...

Marketing techniques have definitely evolved from what we knew back in the day. The ways in which consumers get information have changed. It all began with Radio advertising which led to TV advertising, which then shifted to digital marketing with the rise of the internet. Then the pandemic of last year drove the scope of...

Digital marketing is a professional field where you can utilize your skills and knowledge to help other people or organizations. It is a very interesting career path. Digital marketers have the opportunity to work remotely from anywhere in the world. You can work when and where you want. Be your own boss. If you’re a...

Any businesses, including small brick-and-mortar businesses, ought to be taking advantage of digital marketing right now. Marketing online has offered lots of opportunities for small businesses, even to those with a small budget. Digital marketing can be done on any budget and scale up as the business grows to continue fitting the business’s needs. Digital...

Many people have a difficult time putting themselves out there, many of you also fail to express yourselves, which can hold us back from achieving our goals. Personal branding strategies is the number one way to get project from clients, and making the profits necessary to maintain a livelihood. Regardless of your job, you have...