Digital Marketing has become prevalent as digital platforms have become increasingly incorporated into marketing plans and daily life. It’s relevant to understand that to remain at the top of your game in today’s market; you need to create and maintain a strong online presence.
Digital marketing provides you with the tools you need to be successful in your online marketing campaign.
Keep reading to know more about digital marketing and a few of the top digital marketing companies in Nigeria.
What is Digital Marketing?
Digital marketing is a component of marketing that helps to promote products and services by utilizing the internet and online-based digital technologies like desktop computers, mobile phones.
People have increased the utilization of digital devices rather than visiting physical shops thus making digital marketing campaigns more prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising, e-books, and optical disks and games became normal(customary).
The key objective of digital marketing is to interact with customers and permit them to interact with the brand through servicing and delivery of digital media. This is often achieved by designing digital media in such a way that it requires some sort of end-user action to view or receive the motive behind that media’s creation.
For instance, to receive a free e-book, a customer could be required to register or fill out a form, benefiting the advertiser with a valuable customer or lead.
What Does a Digital Marketing Company Do?
So what exactly does a digital marketing company do? Digital marketing companies offer a wide range of online marketing services and a few of those services include;
- Social Media Marketing: Social Media is quickly becoming an integral part of digital marketing because it provides far-fetched marketing benefits to assist brands and companies reach many customers across the globe. Digital Marketing companies use social media marketing as a tool for a brand or small business to spread the word about their business or products more effectively.
It provides a business or company with more new visitors, customer engagement, increased conversion rate, and most significantly customer retention to make the existing customer buy more from a specific business or brand.
- Content Optimization: Digital Marketing companies make sure that quality content is posted regularly on your website and this will surely usher in the traffic. The content is written with the utilization of SEO (Search Engine Optimization) in a way that it can reach the largest possible target audience.
Using SEO can drive visitors to your site once they display behavior implying that they’re looking for relevant products, which can be a game-changer for your brand. Their work is to make your content more attractive and accessible to your audience. They write great quality content to market your service or product while educating the audience about your knowledge and depth of the industry.
It’s also a method of brand recall. This will protect your brand in a broader perspective within the eyes of the audience, as a top-quality content provider. a bit like the readers, search engine robots always love frequently updated, new content.
- Email Marketing: Email Marketing is claimed to possess the biggest ROI and be the most cost-effective kind of digital marketing, email offers a direct type of communication allowing you to keep a constant touchpoint on all customers. 94% of people use email. Getting your story, mission and brand goals across to your grown and trusted audience at the proper time with email enables customers to appreciate your brand, boosting loyalty and keeping customers engaged. Building a relationship with customers is next on your priority list. Welcome emails, content personalization, re-engagement emails, and storytelling are the way to go here. You want to make your customers feel exclusive, included and with you along the journey, not just marketed to. Customers like to be engaged with and feel an affinity with a brand.
- Online Branding: Digital branding aims to form connections between consumers and the products or services being delivered so that brand recognition is established within the digital world. In short, the goal of digital branding isn’t necessarily to increase sales but to boost the awareness, image, and style of the brand. Digital branding, in turn, drives long-term customer loyalty.
Digital branding allows companies to better connect with their target customers, regardless of what demographic. Effective digital branding will distinguish a brand from its competitors and will allow that brand to remain at the forefront of customer’s minds.
- Placement of Online Ads and measuring the profit or loss generated on your digital
marketing campaign based on the amount of cash you have invested. This measurement tells you whether you’re getting your money’s worth from your marketing campaigns or not.
These are only a couple of the things digital Marketing companies do for brands and corporations to assist them to maximize ROI while these brands put all their time and efforts into giving their clients the best products or services thus building client relationships.
Digital Marketing Companies in Nigeria
Here is a list of some of the digital marketing companies in Nigeria, the top-notch services they provide, and their location.
Wild Fusion is one of Nigeria’s top digital marketing companies. It is the first certified partner of Google Ad words in Nigeria and has its offices based in several places in Africa, including Accra, Lagos, and Nairobi.
It is a marketing company that has built a reputation for performing excellent service and has a strong commitment to its clients.
Services – Wild fusion offers a wide array of services covering a range of marketing processes. Their services include Brand Strategy, Media Services, Content Production, Social Media Marketing, PPC Advertising, Digital Marketing Strategy, Mobile Marketing, Internet Marketing, Creative Development, Internet Marketing, Web Analytics, Search Engine Optimization, and Customer Insights.
Some of the brands they’ve worked with include Unilever, Knorr, Vodacom, Diamond Bank.
Location – 205A Corporation Drive, Dolphin Estate, Ikoyi, Lagos, Nigeria
Anakle is known for its expertise within the digital marketing world, this company has become one of the leading digital marketing agencies in Nigeria building experiences for both online and offline audiences.
Though their core area of expertise is developing numerous strategies and executing campaigns for clients and agencies.
Services – Their services include Digital Marketing, Media Planning, and Buying, Content Marketing, UX Design + Technology, Social Media, Digital Strategy, ORM + Strategic Communications.
Brands – they have worked for the brands like Access bank, Etisalat, United Bank for Africa, Airtel, Master Card, pz Cussons, Adidas, Bournvita, House on the Rock, British Council, FirstBank, GTBank, Gl, Diamond Bank, CocaCola, P&G, Interswitch, MTN, Emirates Holidays.
Location – The Ford Centre, Plot 2, Block 94, Providence Street, Lekki Phase 1, Eti-Osa, Lekki.
Odigital is known for its expertise in diverse result-driven strategies in the digital marketing world. They incorporate new ideas, game plans, and strategies for a brand or company to establish a strong foothold in the marketing industry.
Odigital is formed from a team of experts with proven skills that are optimized for digital creativity and peculiarity and helps brands to Increase their ROI Massively. They also offer digital marketing training in Ikeja, Lekki, and across Lagos.
Services – Website Design and Optimization, Email Marketing, Marketing Analysis, Social Media Marketing, Search Engine Optimization and Digital Strategy
Brands – they have provided services to many companies in Nigeria, the list isn’t available now.
Location –104 Babs Animashaun Street, Surulere
Big Field Digital
Big field Digital is an award-winning digital agency in the Internet marketing industry. Their area of core expertise is developing a user-centric end-to-end digital product.
They thrive on the continued success of their clients’ businesses and even after successfully delivering the project, they’re readily available to assist their clients with whatever they need.
Services – Mobile App/Web App Development, Social Media Marketing, Pay-per-click Advertising, Content Marketing, and Search Engine Optimization, Email Marketing, and Automation.
Brands –They have offered their services to several big names within the industry and work with dedication to growing their clientele.
Location – Ibadan
Bytesizeng is a privately owned digital marketing agency founded in 2009 based in Lagos, Nigeria. This company works across online, mobile, gaming and interactive outdoor to provide their clients with a deeper level of engagement and interaction with their audience.
Services – Bytesizeng offers a wide variety of services starting from Digital Marketing, Social Marketing, SEM, and Mobile Marketing Strategy & Planning and Buying.
Location – Ikeja GRA, Lagos, Nigeria.
Being one of the forerunners within the world of digital marketing, Giga Lagos has proven its expertise within the concerned field. They have worked with many brand names both local and International and are knowledgeable about the trendy digital marketing tools, which are the requirement of the time to cope with the internet-driven world.
Services – Branding, Content Marketing, Social Media Marketing, Search Engine Optimization, Digital PR, Website Development, Digital Marketing or Creative Advertising, and Campaigning.
Brands – they have offered their valued services to several big names in the industry including theplushist.com and Hard Rock Café Lagos.
Location – 70 Olonode Street, off Hughes Avenue, Alagomeji, Yaba, Lagos. Nigeria
A Digital Marketing Agency is known for developing result-driven digital marketing strategies personalized for every business type across industries. They provide brands with Growth hack strategies and secrets thereby increasing the brand’s digital marketing ROI in 90 days or less.
Services – Digital Marketing Strategies, Content Marketing, Email Marketing, Social Media Marketing, Search Engine Optimization Analysis.
Brands – they have offered their valued services to many big names in the industry including Dabs Collection, ShopDMB, foto plus International.
Location – Somolu Lagos
Adhang is one of the best Digital Marketing agencies in Nigeria that is keen to offering high-quality services to Nigerian companies looking for visibility in Search Engines. If you want to reach millions of Nigerians online faster and easier, consult Adhang to take up your Digital Marketing project.
Services – ranging from Content Curation, Video Marketing to SEO, they provide a good range of internet marketing services throughout Nigeria as well as beyond the boundaries of Nigeria.
Brands – they have offered their top-class services to the brands like First City Monument Bank, Dynamo Delay, Aqualis Soap, Next Vitamins, and Top Natural Healthcare.
Location – D 07 Century Mall, St. Patrick’s Junction, Ojo Alaba, Lagos, Nigeria.
This is a Digital Marketing agency that is tech-savvy and is concentrated on driving innovation and growth for ambitious brands.
Services – Digital Marketing, Product Innovation & Development, Creative Development, Brand Strategy, Social Media and ORM, Web Development, and Data Analytics
Brands – they have offered their services to many big names within the industry lie Payporte and Sailors lounge with the dedication to growing their clientele.
Location – Yaba, Lagos.
Gavaar is formed from a team of experienced professionals with proven skills making use of strategies backed with state-of-the-art tools to turn marketing efforts on the internet into real-time sales.
Gavaar marketing is a known name in the Internet marketing industry. They’re an award-winning agency, conscious of the difficulties associated with the marketing process, and have an in-depth understanding of the varied aspects that make a website digitally apt. They also provide Digital Marketing training to the people aiming to grow as digital marketers.
Services – They deal in a plethora of internet marketing services starting from Email Marketing, Social Media Marketing, Search Engine Marketing, Web Development, Mobile Marketing, Content Marketing, and Brand Management.
Brands – they have provided services to many companies in Nigeria, the list isn’t available now.
Location – 14a, Bayo Adejonwo Close, Maryland, Lagos, Nigeria.
They have worked with different brands of various sizes – multinationals, SMEs, and startups. They help businesses succeed through exceptional digital services.
Services – Web Design, Digital Marketing, Branding.
Brands – they have worked with different brands such as Vitafoam, Baba Ijebu, Red Star Express
Location – Lagos
These are just a few out of the digital marketing companies in Nigeria that will provide you with the tools you need to succeed in your online marketing campaign. Whether you’re a start-up, small business, or large company, this list would surely be of great help.