“Hey, how many followers do you have on Twitter?”
If you are here that means not enough. It is very tempting to brush off this question especially if you are lacking in the follower’s department. And with the rise of social media, we now know you can’t just ignore your follower’s count on Twitter as a total vanity metric.
Not only does a higher follower count mean more influence in your industry, but it also signals that your audience, leads, and customers are interested in your content.
Fast-moving and so simple to use, Twitter is perhaps the easiest social media network to grow followers in Nigeria from scratch.
But how do you get these followers in the first place?
In this guide, we are going to break down exactly how to get more followers on Twitter in Nigeria.
How To Get More Followers On Twitter In Nigeria
1. Tweet More Often
Unlike Facebook, YouTube, or Instagram, Twitter requires a more aggressive content strategy.
According to data by CoSchedule, the “sweet spot” is anywhere between three and seven tweets per day to capitalize on engagement. Some brands tweet as often as 15 or 20 times per day. There is always something to talk about, you could tweet about your followers, Buzzworthy stats, Breaking news, relevant industry articles, and so on. The list is endless
Filling up your Twitter feed with new content lets potential followers know that you are active, engaging, and well, worth following.
And if you are sometimes busy, you can employ the aid of social scheduling software, where you can queue up content without having to constantly tweet in real-time. This effectively allows you to attract and gain new followers around the clock.
2. Timing is Everything
Buffer has composed data about the best time of the week or day to tweet. According to their study, users engage up to 14% more with Twitter on weekends, and during the week, retweets are highest around 5:00 pm. So that tells us, you probably won’t be getting any engagement at 5:00 am on a Wednesday morning in Nigeria, for obvious reasons.
Figuring out how to get more Twitter followers does not mean sitting in front of your laptop or phone screen for seven hours a day. Ideally, you should try and schedule tweets to hit the times where followers are more active and tweet in real-time at intervals throughout the day as well.
Carrying out a test or survey is one good way of figuring out what time your followers are active. You can also use Twitter analytics to help you. You might be surprised to see that people are active on a Saturday night than on a Friday night.
These timings might vary depending on your specific followers but generally, these are great guidelines to consider.
3. Pictures Says More
Tweets with images are likely to get twice as much engagement compared to those without. People are also more likely to remember the information in the tweet when it is accompanied by an image, which means people will think and talk about you more. You can tweet photos, videos, screenshots, GIFs, memes, links, and whatever other forms of digital media you enjoy. The possibilities are endless, and you should take advan8tage of them. Even infographics are shared three times more often than any other type of image on Twitter. If you’ve got some fascinating data to share with the rest of the world, go for it.
Although there’s nothing wrong with solely text-based tweets, images are way better poised to stop serial scrollers and encourage them to take a look at your post.
Whether you are looking to enlighten or entertain your audience (or both), filling your Twitter feed with visual content can help bring new followers into the fold.
4. Make Use of Hashtags
Hashtags help make your posts searchable and findable, it is almost like SEO but for your Twitter account.
Tweets with at least one hashtag receive 12.6% more engagement than those without them. Statistically speaking, tweets that feature hashtags gain more engagement; however, that doesn’t mean you should weigh down your posts with too many of them. Posts crammed with hashtags look spammy at a glance and are sometimes distracting.
And besides, spamming isn’t required when you know which of your hashtags attract the most followers. By taking advantage of Twitter analytics, you can dig deeper into the top-performing tags for your Twitter account.
Adding on a couple of hashtags to any given tweet is a quick way to increase the possibility of new followers discovering your account. The only warning with hashtags is that you don’t go overboard with it.
5. Master the Arts of Retweeting, Tagging, and Replying
Regularly engaging with your followers via retweeting, tagging, and replying immediately lets new followers know that you’re very active and you consider important enough to reply back instantaneous
For example, let’s say you’re replying to a brand’s tweet to try to get their attention probably for a service rendered. Writing out a detailed, thoughtful response will definitely score you more potential followers than a brief one-word reply.
Also taking time to retweet some of your follower’s tweet feed can help introduce you to new ones too. Likewise, being tagged in a tweet can aid you to tap into new audiences by understanding who else is sharing your content.
Like said earlier, retweeting existing follower’s tweet feeds shows potential followers that you’re willing to engage with them. These small pieces of your content strategy contribute to the bigger picture of attracting followers.
6. Interact with Niche Influencers
Whether you are offline or online, networking is a tried-and-tested method for extending your reach.
If you are actively on Twitter, you will be able to tell who the influencers are—these are the people with whom you want to establish a relationship.
Start a Twitter conversation with a few of the influencers and add as much value to the conversation as you can. The more interesting you are, the more likely it is that an influencer will respond to you or spread your message.
You can start by following, commenting, and retweeting their tweets. This way, they have an idea that you are following and engaging with what they are posting.
Once you have engaged with your potential influencers, put an effort into keeping an open dialogue with them. Start by reminding them frequently that you are following their content, and enjoying it.
It’ll be worthwhile to commend them on their accomplishments as well. Doing so can improve their trust in you and making you get a shoutout which can expose you to potential followers.
7. Get Followers from Beyond Twitter
The last piece of advice in winning more Twitter followers means promoting your profile beyond the platform.
Linking your Twitter account to your other social profiles helps gain more followers to your profile.
For example, Facebook gives you the option of including your Twitter username in a specific section of the ‘About’ section on your Page. It provides the opportunity for any of your Facebook followers who also happen to use Twitter get access to your Twitter profile easily. Because if you have people following you on other social networks, there’s a good chance that any of them using Twitter would want to follow you on that platform, too.
Getting 1,000 or 10,000 Twitter followers don’t have to be hard.
All you need to do is optimize your profile. Add a high-quality profile picture, since it’s the first thing people will notice when they come across your profile on Twitter.
Start engaging with your followers by responding to comments, direct messages, mentions, and live chats.
Make a Twitter routine you can stick to. If you aren’t active, your engagement will dip. Make a daily, weekly, or monthly Twitter schedule to avoid that.
Always share valuable content. Interactive content, like a poll, quiz, or infographic can produce the best results. Don’t forget to add images and videos to spice things up.
Finally, don’t forget to link your Twitter account to your other social profiles for maximum exposure.
Each of these pieces of advice would produce significant growth to your Twitter following. But when they’re all being followed, you stand a chance to see some pretty phenomenal gains and an overall boost in your brand’s performance.
Do you have any other tips you think you can use to increase your Twitter reach, kindly drop them in the comment box below, and do not forget to equally share this post with your friends.