100 years ago, it used to be enough to put out an ad in a daily newspaper.
50 years ago, it used to be enough to publish an average television commercial.
10 years ago, it used to be enough for companies to buy a cheap website, sprinkle in a few keywords, and call it good.
Well not anymore. Marketing has changed more in the past 10 years than it did in the previous 100—launching us out of the age of TV spots and print ads into the age of VR, apps, social media, and Google.
This, my friends, is the age of digital.
We are in a time of 24/7 connectivity—where 95% of people own a smartphone and spend on average 8.8 hours online per day. As a result, it’s a must to have a digital marketing strategy that meets consumers in the digital realm and follows them through their online sales cycle.
What is Digital Marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into returning customers.
Today, we can catalog digital marketing activities into a few general buckets such as:
- Your website
- Search engine marketing (SEM)
- Search Engine Optimization (SEO)
- Pay per click advertising (PPC)
- Marketing automation (including email marketing and messenger marketing)
- Social media marketing
- Video marketing
Granted, it gets bigger than this, but we’ll stick with the basics.
Why is Digital Marketing Important?
The reason digital marketing is so important to your business—no matter which type of business you own—is because today’s consumers have connected to the web 24/7 thanks to mobile devices like smartphones and tablets. Electronic devices like these are the first thing most adults use in the morning, and they’re the last thing 95% of them see before they go to sleep. Consider the following statistics:
The average consumer is exposed to 10,000 brand messages a day
92% of consumers look at a company’s website when choosing a service provider or product
At any given time, 84% of people are shopping for something
97% of people go online to find products and services
93% of online experiences begin with a search engine
88% of consumers trust online reviews as much as they trust personal recommendations
86% of people look up the location of a business on Google Maps
One of the fundamentals of marketing and advertising is: Be where your target audience is. As of now—really, as of 20 years ago—your target audience is online. If you are not maximizing the full potential of being online then you losing big time.
There is so much avenue you can explore as a Digital marketer. Companies are always on the lookout for Digital marketers in other words they are looking for you. Which brings us to our next question?
How do I become a Digital Marketer?
The answer to this question is simple. Enroll with Odigital academy. Don’t get me wrong, you can browse online for materials and teach yourself or even learn from other academies but what sets us apart is our tenacity and the love we have for our students.
We want to see you succeed; we want to give you the maximum Return of investment we can give you. We ensure during your six-week course with us, we will teach you all you need to know about digital marketing. From proficiently using social media marketing platforms like Facebook and Twitter to using search engine optimization (SEO), affiliate marketing, email marketing, and creating positive user experiences on websites and additional channels. These are a few of the valuable skills we will teach you.
At Odigital, we train absolute beginners about digital marketing till they become professionals. We’re a global marketing training institute fully established in Nigeria and have trained over 500 people in digital marketing with a 93% success rate. Once you sign up for our classes, you have access to both the offline classes and online classes.
Our mission is to pass on digital skills to all Nigerians and Africans at large.
So if your question is to become a highly sought-after Digital marketer, then all you have to do is give us a call and we will make your dreams come true.
Do I need to have any experience in Digital Marketing before enrolling?
It’s not a criterion for you to have prior experience. It doesn’t matter if you are a beginner or an expert, as long as you are willing to learn with us, we will accept you and teach you the skills of being a successful digital marketer.
Is there an online curriculum?
Yes, there is. So don’t let location be an excuse for you not to take this huge step. With our online platform, you will have access to over 40 videos and an instructor that will take you through the course at your own pace.
How long is the course?
With all the vital information shared with you on this page, we believe by now you should have known what you need and what it will take you to become a digital marketer.
If you consider learning and getting a professional certificate in digital marketing with Odigital, click here to register as a student now. Limited slots are available.