What is a Sales Funnel?
A funnel is a digital marketing strategy that maps the process every prospective follow from the moment they come in contact with a brand to the moment they decided to buy from that brand and then become ambassadors of that, its a journey
The process behind creating a sales funnel is, we have a product and we want to create awareness in the marketplace. Once someone is aware of it, we want to generate interest for that product in that prospective customer. Once we have that prospective customer’s interests, we want them to make a decision and then take action based on that decision. Once they take action, we then see the benefits of the sales funnel process.
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