Marketing techniques have definitely evolved from what we knew back in the day. The ways in which consumers get information have changed. It all began with Radio advertising which led to TV advertising, which then shifted to digital marketing with the rise of the internet. Then the pandemic of last year drove the scope of digital marketing even further online.
While TV remains a key advertising medium for many businesses, digital marketing, through digital marketing proposals lets companies reach a global audience online. As digital marketing initiatives continue to grow rapidly, the number of jobs in the field is also increasing.
This post will cover the various topics and digital marketing niches that will assist you in exploring the various career opportunities in the field, including:
- Digital marketing analytics
- Social media influencers
- Video remains king
- Artificial intelligence
- Augmented and virtual reality
- Omni-channel marketing
- Content to Become More Interactive
Digital marketing is the future of marketing.
Why Do Companies Use Digital Marketing?
As the concept of digital marketing technologies evolves, companies are staying current and relevant by adding online components to their brick-and-mortar stores or merging several digital marketing strategies to create an internet presence.
Because most people use phones and research products online before buying, digital marketing strategies are now more crucial to businesses. Companies across the globe now employ digital marketing to target their audiences online through mobile devices easily — and many are seeing a significant return on investment (ROI) because of these efforts.
So why do companies use digital marketing?
Ease of Audience Targeting
With digital marketing, businesses can use data to target audiences based on factors like gender, location, age, interests, and education. Businesses can also retarget potential customers who are already acquainted with their brand, using diverse methods and messages for each audience.
Low Investment, High ROI
The cost per lead with digital, or inbound, marketing is 61 percent less expensive than traditional marketing. If you invest just half of what you plan to spend on Tv advertising or Radio advertising into Digital marketing, your returns will surprise and surpass your expectations.
Businesses that advertise on social media use both paid method and the organic method for their campaigns. Even the paid aspect of digital marketing, which is Search engine marketing (SEM), doesn’t cost much, and you are only billed when a user clicks on your link.
Many companies use pay-per-click (PPC) tactics to keep costs down and target specific audiences. Honestly speaking, digital marketing campaigns offer both a greater and faster ROI.
Reaching Mobile Users
There are more than 14 billion smartphones worldwide, and that figure is expected to grow to almost 18 billion by 2024. Because almost all mobile phones have internet access, it is easier than ever for businesses to reach potential customers anywhere and anytime in the world.
Do you know that more than half of consumers discover a business through social media news feeds? Businesses can reach nearly 1 million customers through Instagram alone, and more than 9 million businesses use Facebook to connect with consumers.
Businesses leverage social media platforms for both business-to-business (B2B) and business-to-consumer (B2C) digital marketing campaigns.
Ways To Reach Customers
While posting ads and content on Instagram and other popular platforms continue to be an efficient way to reach your target market, the scope of digital marketing covers so much more than just social media. In addition to social media, savvy businesses also employ the following methods to reach new audiences while building and maintaining their brand awareness:
Paid search: This is when marketers pay Google and other search engine companies a fee whenever someone types in a keyword related to their business. The ad is shown at the top of the search results (“PPC” model), and the marketers only pay when a user clicks on their link.
Organic search: This method requires more finesse than PPC since marketers use keyword analysis and other search engine optimization (SEO) methods to naturally drive their content to the top of the list of natural search results on Google and other search engines.
Email marketing campaigns: Believe it or not, email marketing campaigns are still very effective at reaching your target market, and they are also very accessible for small businesses. Highly recommended by all businesses.
Content marketing: This revolves around publishing helpful articles, tutorials, guides, and other online content (in addition to podcasts and webinars) that engages and provides value for your target audience.
Video Marketing: Video content is taking over content marketing mostly thanks to its power to attract more customers quickly, which is an advantage for digital marketers. As mobile marketing is thriving, videos are now being offered on mobile phones that fuel the whole process. Video marketing is one of the most powerful forms of marketing that companies use. A company can easily introduce themselves, spread their messages, promote their products/services, increase their reach, optimize search ranking, boost customer engagement, and enhance returns on investments.
The Scope of Digital Marketing in 2021 is Much Larger
Digital marketing trends evolve each year as more companies enter the space and new technologies develop. Looking ahead, here are some trends that will help continue to shape this space.
Digital marketing analysis is typically done after the content or strategy is being implemented. Marketers will publish a piece of content, for instance, and then check to see how effective it was after a few weeks. This is certainly helpful, but real-time analytics is beginning to shake up the world of digital marketing. Conducting real-time analysis allows marketers to personalize content for smaller subsets of consumers and respond much more quickly to their performance.
Social Media Influencers
Advertisers in all sectors are connecting with social media influencers to help boost their brand awareness. This has proven to be an effective digital marketing strategy, mainly because consumers tend to trust other consumers more than companies advertising products. Expect more companies in 2022 and beyond to use these influencers to drive sales.
We are already seeing a decline of celebrities promoting products, as consumers have grown relatively tired of their endorsements. As a result, the trend is moving more toward influencers who have more direct significance to the product. One great example is Krakstv on Instagram, which is something of a celebrity that various brands have used to advertise their products.
Artificial intelligence (AI) allows digital marketers to better evaluate user data to further tailor the customer journey to perfection. AI helps companies comprehend a great deal about customers and how to best target audiences.
AI also provides users with a more personalized experience, giving them customized assistance at each stage of the buying process. Businesses can accomplish this customer experience by automating ads to targeted audiences using programmatic advertising. Programmatic advertising is predicted to account for more than 72 percent of online marketing spend in 2021.
While today’s consumer expects every business to have an online presence, using various media to engage your target market seamlessly is ideal. Often denoted as “omnichannel” marketing, this approach eliminates any barriers or “silos” that different media may enact. For instance, a product promoted on television should also have an online tie-in optimized for both desktop and mobile users.
The reason is, consumers might use a variety of media to learn about and engage with your product or service before and after they buy. If there isn’t a smooth transition among these different platforms, it may hurt the experience and result in a lost sale.
Content to Become More Interactive
Interactive content is nothing new, but it’s beginning to be embraced as an effective marketing tool more than ever. They help in increasing the amount of time a prospective customer engages with your brand, which allows your business to capture more data and, in turn, fine-tune your digital marketing strategy.
From the viewpoint of expanding the scope of digital marketing, interactive content might include contests (e.g., “comment on this post and share it to your timeline to enter”), surveys, polls, or even games. Giving users more opportunities to interact with your brand also plays into the ultimate goal of greater personalization.
Careers in Digital Marketing
Digital marketers should follow the latest developments and integrate them into their tactics. As more businesses turn to online advertising to reach a wider audience, digital marketing jobs continue to grow.
Digital marketing is a high-paying job; digital marketers in the US earn an average of $70,000. Other high-paying digital marketing roles include
- Social media marketing specialists
- Digital marketing consultants / strategist/ manager
- Digital analytics experts
- PPC experts
- Search engine optimization (SEO) managers.
- Digital Marketing Executive/ Intern
- Link Building Specialist
- Google AdWords Specialist
- Email Marketing Specialist
- Web Analyst
- Online Reputation Executive
- Content Marketing Executive
- Digital Marketing Head
Apart from these corporate jobs and you can also thrive in Online Business as a Digital Marketer, for example-
Become a professional blogger: Full-time blogging as a digital marketing professional can make a good income. With advertising and affiliate marketing tactics, along with skill and dedication, you can become a successful blogger in your chosen niche.
Affiliate marketing and Adsense: Affiliate marketing and Adsense techniques can help you earn well. Use your digital marketing skills to build the anticipated traffic and views for your blog/website/app. Niche businesses use high-traffic niche blogs/websites/apps for their promotion and advertisements.
You can also partner with shopping websites and promote their products on your website/blog as an affiliate. Every time a transaction occurs on the shopping site via a link provided by your website/blog, you make a commission. E-commerce sites like Amazon, Bluehost.com, MakeMyTrip, etc., are just a few examples of businesses that offer great affiliate commissions.
Freelancing services: You can provide your services to the client from the comfort of your home on a part-time basis. You can build an international client base online via sites like freelancer.com, fiverr.com, etc., and offer your freelancing services without leaving your home.
Build your own agency: Get some experience managing a business, and maintain enough resources and contacts. The things mentioned above can aid you in starting your own digital marketing agency. This full-time job of building and executing digital marketing strategies for clients is an excellent income generator.
Become a YouTuber: Starting a YouTube channel for a selected niche is also a good full-time job that guarantees good income if pulled off well. The quality of the content determines the number of views and subscribers. Once these numbers are adequate, you can start earning with YouTube monetization.
Bloggers and YouTubers also have opportunities to write and video blogs professionally for digital marketing purposes.
There are numerous digital marketing careers available, but you will need a solid understanding of all techniques in the scope of digital marketing to succeed in 2021, especially considering the new challenges the epidemic has created.
Every day, bigger companies use blogs, SEO techniques, social media, and many other Digital Marketing tools to make their online presence known. The rules of marketing are changing at a fast pace. Brand image is now more important than the product or service itself. Therefore, now businesses are looking up to Digital Marketers for help as traditional marketing is gradually becoming outdated.
Hence, if you want to pursue a lucrative career opportunity in this day and age – Digital Marketing is the best choice to settle on.