The number of active internet users across the world has been increasing massively year on year since 2000. The major reason behind these numbers, especially in the last few years, is the increased usage of smartphones, tablets, and other smart devices around the world.
Throughout history, anyone who had a product or service to sell had to find a way to get their brand out there and make actual sales.
The most important goal anyone who has something to sell has always been the same, what has changed is the Marketing strategy and the medium of advertising which are now majorly online and straight to customers via portable devices. Ever since the internet appeared, we have experienced significant changes in the way we promote our products and services.
We went from static websites to the more dynamic Web 2.0 and we saw the advent of concepts like inbound marketing, mobile marketing, video marketing, content marketing, and social media marketing, but one thing has always been constant advertising and it has always been about reaching customers and making sales. This is why we are going to explore the fundamentals of Digital marketing.
First, let’s take a look at how traditional marketing differs from digital marketing.