How do you get people to hear about your product? How do you sell more? To promote a product, you have to get word of it out by any means possible. There are many ways to do that, perhaps the most important thing you can do for your product is to invest in marketing either offline or digital.
But, how do you intend to go about it?
The digital marketing technique has become a proven way to sell things. It can be considered a foolproof method of marketing one’s product. It’s also one of the easiest ways to reach customers in this day in age. Digital marketing has been proven time and again.
When it comes to digital marketing, it is also important to choose the tools that are most effective for your audience. The secret to success in the digital marketing world is choosing the right method to promote a product. Success with digital marketing isn’t a matter of luck; it’s a matter of doing the right things consistently.
Below are 7 interesting ways to promote your products online.
Social Media Marketing
Social media is one of the most cost-effective ways to promote your brand. While social media is a good place to build your brand, it’s also important to know that not every social network is right for you. Not every social network is right for your business. Knowing which ones will help you reach your audience is integral to your success.
While it may be tempting to start a campaign on every social media network available, the reality is that not every network is right for you.
Facebook is one of the largest social networks. It’s also one of the most used apps in the world. It is sure one of the dominant social networks, but not the only one, there are several social media platforms and you need to take advantage of that.
According to Statista, there were an estimated 3.6 billion users of social media and it is constantly growing, with that kind of number, it makes sense to explore what else it has to offer.
What to do first on social media is simple enough, If you have a new product, create posts on social media about the features, how it can help people or make their lives. Here are some of the other social media networks:
Instagram: Instagram is best suited for visual content. Instagram is a good option if you are in the fashion, beauty, food, or fitness industries.
Twitter: Twitter can be a great place to put it front-and-center. It requires a different approach from most networks since its users are primarily sarcastic. Feel free to use memes. If not, there are plenty of other ways to connect with like-minded people. It’s important to adopt the proper tone and style which will resonate.
Snapchat: When your business is at the beginning stages of building your brand, and your target demographic is younger, it might be a good time to utilize this platform. With 280 million daily users, most of them are under the age of 24years, Snapchat would be the best place to promote your brand.
LinkedIn: LinkedIn’s audience is business-centric, so it can be a great platform to advertise products and services aimed at professionals and consumers. Brands selling consume selling products should stay away from this one.
Another thing you should consider is creating unique yet popular hashtags but make sure it stands out so that you can use to promote your business. Potential customers will be able to locate your products better using hashtags which will lead them to information related to your product. Add some behind-the-scenes content about your product. This can be photos, posts, or videos showing some interesting stuff that you.
With all these, you can build a strong following of loyal customers and broaden your customer base by using social media.
Facebook, with roughly 2.85 billion monthly active users as of the first quarter of 2021 is the powerful way to promote brands since it allows you to reach a highly specific audience. Facebook ads make it easy to promote your brand and business because they allow you to target the people who are most likely to buy.
Facebooks have about 14 different types of Ads but we suggest that you start with the following:
- Post Engagement Ads: You have an amazing product but you just can’t promote it. That’s where Facebook ads come in, when you pay for ad space to show off your latest business page posts, you get to choose your target demographic by age, interests, gender, and location. This means that you will reach the exact audience at the right time. The more people engage with you, the more visible your business will be.
- Page Like Ads: This Facebook Ad helps to draw an audience to your page especially when you want to promote your Facebook page gaining followers and likes
- Clicks to Website Ads: Best used to directly send people to your website with just one click.
- Local Awareness Ads: You’ll have the opportunity to show off your business in the Local Awareness Ad, and that will attract more customers.
- Video Ads: The best way to promote a video.
The fact is that many people are on Facebook. And so, it’s important to use Facebook ads to get your product in front of them, it is a great place to sell almost any type of product as long as it is not against the Facebook advertising policies. Also when running Ads, there are important things you need to consider when setting your Ad campaign. One is to think about the reasons for running the ad and the other is to define your objectives.
Now, all you have to do is take advantage of it!
Google Ads (Formerly Google AdWords)
Google AdWords is another great tool for promoting your online product.
Google Ads is a type of PPC ad that lets you pay the publisher each time a new lead clicks on the ad. When it comes to paid advertising, Google AdWords is clearly at the top of its game. Google AdWords allows you to place ads on the world’s most popular search engine.
AdWords helps you bring potential buyers to your website by allowing you to bid a small amount of money whenever someone searches for your keyword on Google.
When you’re creating your ads, use relevant keywords that will make your ad more likely to be clicked. Be sure to add new keywords frequently, because the only effective way to continually measure what’s working and what’s not is to continually measure.
It’s a great way to drive traffic to promote your product.
Make sure to use it!
SEO( Search Engine Optimization)
Search engine optimization is vital when it comes to promoting a product.
SEO is about helping potential customers find your business and ultimately, your product. When you do your SEO correctly, your website will probably end up in the first four results on a Google search.
Data shows that around 92.24% of consumers use search engines like Google to find out about local businesses. Because most website visitors only browse the first few pages of search results, your website must appear in those top
Search engine optimization (SEO) is an ongoing process. You should never rest for too long, even if you’re currently successful. Everything changes every day in the online realm.
At the end of the day, your customers are what make your digital marketing efforts worthwhile. If you’re able to get people to recognize your product and brand as being helpful, they’ll be more inclined to purchase from you.
Local Search Marketing
Local online marketing is a great way to reach people who are near you, and who may be looking for your products or services. Google Places is a local search engine that provides your business with more visibility and access to potential customers.
As a local business owner, you need to get listed on Google Places. Because 70% of people are using local services to find local businesses. And they’re using Google to find them.
So, how do you do that?
- Create a website for your business and add it to search engines.
- Add your business to local business directories; this helps customers find you when they search for businesses in your area
- Register your business at Google My Business
- Create social media pages for your business on Facebook, Twitter, and Instagram.
- Include your business website and social media pages on your business cards, flyers, and banners.
These five tips ensure that you get found by local customers when they’re looking for specific products.
Just as they say content is king.
Businesses that teach the most, make the most sales. Content marketing is a great way to promote your business, but you need to take the time. The more often you create content, the more valuable it becomes.
You will use content to educate and inform them about your products and there are plenty of ways which you can do that. listed below are the different ways you can put your content out there:
- Case Studies
- Product Tutorials
- Blog posts
The more you create contents, valuable content, the more traffic you drive to your business website.
You might not be too surprised to know that email marketing is still a great way to reach people, a lot of people read their emails and I tell you, it is the simplest of all other online marketing. You can’t go wrong with email marketing being one of the best ways to promote your products.
Email marketing delivers the best return of investment at about 73%.
Email marketing is inexpensive, directly measurable, and proven to be effective. There are some strategic ways to better your email marketing campaigns:
- Personalize your messages by adding the name of the recipient
- Ensure your emails are mobile-friendly
- Your chances of getting someone to open your email are much higher if you keep your subject lines under 70 characters
- Weekends or at night are the best times to send emails
- Do test copy, designs, and buttons. I mean to say A/B test your email campaigns to ensure customer engagement.
While email marketing can be a great way to generate interest among potential customers, you need to be careful not to appear too aggressive. Do not just add an email address to a mailing list without permission. People on your mailing list will surely see you as their friend if you send them emails that are valuable to them.
There is no time when promoting your brand online will not be important. If you want your brand to grow, you need to be constantly promoting it.
Of the many methods of promoting your brand, the seven mentioned in this article have possibly the most impact and are used by 90%.
So get started on them!